Lala Deheinzelin, a pioneer of Creative Economy in Brazil has linked models of sustainability and the future with experiences of creative economy. Conferences, lectures and workshops were conducted in countries on four continents. Her transdisciplinary profile began in the cultural sector and expanded by actions as a consultant for enterprises, the third sector, governments and development agencies, multilateral organizations and collaborative networks. She is a founding member of Enthusiasmo Cultural and initiator of the “Crie Futuros” Movement. Lala was Senior Advisor of the Special Unit on South-South Cooperation, UNDP from 2005 to 2011, council member of the “ Instituto Nacional de Moda e Design” and a founder of the “Núcleo de Estudos do Futuro” PUC (Pontifical Catholic University). For further information www.laladeheinzelin.com.